The most recent market research reveals that browsing the Internet with the use of mobile gadgets will continue to increase in 2020. What is interesting about this development is the fact that the number of consumers searching the web using their mobile devices has long surpassed the number of those that are using desktops, and yet, there are still websites that are not mobile responsive!

Responsive Web Design

Responsive web design or RWD, is a consolidation of techniques that enable a website to shrink or enlarge in size to make it more suitable for viewing on the screens of various mobile devices. This means that when an online user searches a website on his smartphone, laptop or desktop, it will cover the screen of whatever device he is using.

He is able to view the site clearly since the website has the ability to sense the limits of the screen size as well as automatically adjust to a format that lets the viewer conveniently view it on his mobile device. This way, there is no need to load a huge website or zoom it to find the content you need. In addition, RWD promotes easy navigation by including touch screen features.

Current developments in this area maintain that the main driver to your website is not just some fancy design, but something that is valuable and beneficial to users. Responsive web design considers the constraints of limited size, and helps in accessing sites, while reminding us to think about our messages and content so they can be made to be user-friendly for all kinds of mobile gadgets.

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The advantages of using responsive web design are as follows:

Secure Future

Responsive sites works well with several different devices in the market. For this reason, you can be sure that it will take time before they become outdated.

Better User Experience

With responsive web design, users can clearly view any site on whatever device they are using.


Though you need to spend more time in designing responsive sites, they last for a longer time, making them cost-efficient. At a certain point, you have to upgrade, manage and give support.

Easier to stay optimized for the search engines

It is more difficult to handle two separate sites for different mobile devices and this does not ensure satisfying results. The best way to overcome these problems is through responsive sites, as Google suggests.

Improved Conversion Rates

Users will have a great experience, regardless of whatever platform they use in viewing a site. This increases the probability of patronizing your products / services.

This is the time for the last-standing businesses without RWD sites to realize that they also need responsive web design. Improving consumer experience, regardless of the kind of mobile device they use, lets you go beyond the limits of your business and further reach out to attract more potential clients.