SEO or search engine optimization is not rocket science. It takes little effort to master the subject. After getting trained in SEO, a relevant professional can expect a respectable monthly income. Most importantly, across the world, new ventures are floated every now, and then, there is a demand for search engine optimization and this demand is persistent implying that there is no dearth of jobs in this field. This blog focuses on the different ways that a person can utilize to become an SEO professional.
Tips for Becoming a Search Engine Optimisation Professional
Following are some of the tips of becoming an SEO professional:-
Visiting an Expert
If you are a newbie to SEO then you don’t have to worry. Instead, visit an expert and start learning the tricks associated with the subject. If the expert is a friend of yours then you could get discounts on training. After the end of the training, when you become confident of the subject, you can apply for jobs with multi-national companies or private limited companies as a fresher.
By Taking Online Lessons
There are many websites available online which offer potential learners good training on the subject. If you want to learn SEO all by yourself then you need to take online lessons using suitable online tutorials. There are tutorials available that can provide in-depth knowledge about on-page as well as off-page optimization.
Join an SEO Firm
Yet another thing that you can do if you have good communication skills is to join an SEO firm as a fresher. While you are employed you need to be clever enough to invest resources in a manner so that you learn the tips and tricks of the subject. If you discover that you are confident about the subject then you can continue with the same company or you can move to a better position after some time. In this context, it is important to say that most companies prefer experienced SEO professionals and therefore if you can show work experience in your curriculum vitae along with relevant skills then you will be in great demand among potential employers.
Visit Social Media Websites
You can visit social media websites like Facebook, LinkedIn, and get opportunities to learn SEO. The social media websites also provide job opportunities to candidates who are skilled in the subject.
Off-Page Optimization is Easy While On-Page is a Bit Involved
If you are an SEO professional then you must be aware of the fact that the subject can be classified under two types 1) On-Page Optimization 2) Off-page Optimization. In this context, it is relevant to add that Off-page optimization is relatively easy compared to On-page optimization tasks. There are many companies that offer Off-page optimization work to job seekers. So, there is no dearth of search engine optimization work. However, if you can do On-page work along with Off-page work then you are among the experts and then you will be in great demand among digital marketing companies seeking SEO services.
This blog discusses the various ways by which a person can get trained in search engine optimization. It also discusses the job prospects as far as digital marketing is concerned.
SEO or search engine optimization is very important for the growth of a business. Web marketers or SEO specialists who are responsible for doing the search engine optimization of client websites require adopting SEO strategies to enhance the visibility of the website in the various search engine results pages. The website visibility depends on how well the SEO expert conducts on-page as well as off-page optimization of the client website. In the context of on-page or off-page search engine optimization, it is important to understand that the emphasis is always on the website contents. It is important that the content for on-page as well as off-page search engine optimization is well written with proper distribution of keywords, anchor text. The objective is to attract more and more web traffic to a business. From this angle the significance of content writing and content writers is high when it comes to search engine optimization.
Tips on Writing SEO Contents
This blog discusses how you should write content while doing on-page or off-page SEO activities.
On-Page Content Writing
if you are focussing on on-page activities then you know that you have to write high-quality content for your website pages. The objective is to attract more and more traffic to your business. Understand that greater traffic implies higher lead-generation and subsequently greater conversion of leads to sales. While writing on-page content like the content for a website’s about-us page, you require to be very specific about your business, you require to highlight your business objective. While writing the content you can use anchor text as and where required. The links that you use need to be relevant. There should not be an overuse of keywords. The keyword distribution should not exceed 1%-3% in the entire content. If you follow these rules then you discover that your website content is presentable and attracts more and more online traffic.
Off-page Content Writing
Off-page search engine optimization means link building. Link building in SEO is very important as it helps to enhance the page rank of a website, it helps to enhance the DA or domain authority value, the PA or page authority value of a website. During the process of link building, the web marketers require to post content along with relevant links in a number of blog sites, article sites, forum sites, question answers site, press release sites. To create the content the web marketers require the participation of content writers. To do off-page content writing the web marketers require to follow some rules. They require to write content on the topic, include keywords that are relevant to the topic. The content writers require to use anchor texts linking relevant websites or web resources. In this context, it is relevant to add that the content writers can do keyword research to find out the keywords to be used for the content, or else the list of keywords will be furnished by the client. There should not be an overuse of the keywords. The entire content should have a keyword density in the range of 1% to 3% only.
This blog highlights the fact that content writing is immensely important for both on-page as well as off-page SEO. Therefore, the next time you wish to do SEO of your client’s website then be sure to hire the quality services of a professional content writer.
In this era, everything has gone online. We believe that the internet can solve all of our problems within the wink of an eye. Businesses always try to make sure that their product and services come first when the relevant keywords are searched about them. The question here arises is how do they do that? This is what SEO is all about. Let’s find out more.
There is a strategy for that and it’s called SEO (Search Engine Optimization). Let me keep it simple for beginners. SEO is a process of improving a website rank such that when a relevant keyword is entered on any search engine, the optimized website does not fail to catch the eyes of the searcher.
From a business perspective, there are many benefits brought about by SEO. It can help businesses meet their goals by increasing sales. To make you more convinced about its benefits, let’s have look at the most important benefits of SEO.
If the SEO tactics are applied rightly, it can help to divert traffic to your business website. This normally happens because of SEO content writing which emphasizes on specific keywords that people use to search using the search engines.
No Need to Pay for Ads
Another major benefit of using SEO is that it is a source of cost-effective marketing. If you are using SEO, then there is no need to pay for advertisements, especially if you are low on a marketing budget. It also helps in filtering out your target audience as it only brings those people to your website whose keywords match your product or service.
Edge over Competitors
People and search engines both will be able to find you more often if you have used SEO tactics for marketing purposes hence providing a competitive edge to your business. In other words, you can run circles around your competitors. This is what is of paramount importance to expand your business.
If your website is optimized and people have started talking about it, this means that you are developing a connection with them. This can open new doors of advertising and promotional avenues for a business that contributes to sales and goodwill of a business.
In conclusion, it is now easy to understand that SEO plays a significant role in any marketing strategy. It is a tool that makes your business more visible on the web and ultimately leads to generating sales and growth of a company.
It also plays a vital role in increasing the consumer base of a business as more people are now attracted to an SEO optimized website. All marketers and business owners must be thinking that there’s no reason not to optimize their website.
In short, this was an introduction to SEO and why it’s so common these days. If you have a website and want to optimize it for search engines, we suggest that you follow a strategy to optimize your website or blog.
If you are a blogger or running your own business, then you would know that getting a Google penalty on your website is one of the most significant setbacks that you can get. It can significantly drop your traffic, and today many websites get penalized for violating Google’s guidelines.
It is reported by Matt Cutts, that Google takes every month over 400,000 manual actions. Google penalizes many websites with the use of algorithmic updates like Penguin and Panda. It is a known fact that only 20,000 webmasters submit a request for reconsideration.
Why you got penalized?
Before finding the solution, you must find out the reason for which you got penalized. There might be several reasons for it, and if you see a sudden traffic drop, then you should check that if Google’ e every guideline is being followed.
Some of the reasons for which you might have gotten penalized have been mentioned below:
- You might have used low-quality links or backlinks. Backlinks from the website that violate Google’s guidelines might be responsible for your penalization.
- You might have hidden some text from the users using CSS.
- You might have used links from adult or gambling websites.
- You might have used duplicate content.
You also need to identify what type of Algorithmic penalty you have got. You can do this by noting the periods. You need to note down the time your website lost traffic, and the time the Google updated their search algorithm.
How to recover from penalization?
Now there are many ways you can recover from this penalization. It is reported that 95% of all the Google penalties are linked to the website’s backlinking profile. So you should first remove all the bad and cheap backlinks that you have been using on your website.
Now you might need to see if your website has suffered from a Google Penguin update. As if it has suffered from a Google Penguin update you might need to have a look at your anchor text distribution. This update usually penalizes those websites that over-optimized their money keywords.
Another significant issue is regarding the promotion of your business and website. Google is seriously against, sponsored content that quickly passes the PageRank. If you desire of promoting your business services on a blog, then you should use a nofollow attribute so that your rankings can be safe.
If you have a website that is entirely based on content, then you might have enabled comments for your content. You know that not every comment is a genuine comment, so you need to get rid of those spam comments. Everyone hates the spammers, and Google knows this. If your website has many spam comments, then your website might get penalized.
Another critical factor is “niche”. Google gives much importance to relevancy. So if you have links from other websites that are unrelated to your niche, then this is a lousy indication about your website to Google. This will quickly get your website penalized.
Well, these were some of the primary reasons as well as remedies for the penalization. These solutions can help you get your website’s ranking back.
Companies and shops that have created a website to showcase their products/services would certainly like as many potential customers to find it. However, they should find a way for their website to land on top of search results. When viewers are able to search their products/services on Google, their webpage is displayed in either organic search results or Google paid ads.
Organic Search Results and Search Engine Optimization (SEO)
People can find organic search results just below paid ads. If businesses like to rank among the top in organic search results, they have to optimize their site.
Google’s first and foremost objective is to direct users to the most relevant, high quality content related to the topic they are searching.
SEO lets their webpage appear in search results with no costs. Their efforts will produce results that will last for so long.
SEO is a very long, continuous activity and certainly, competition is working hard as well. More often than not, the results of their efforts take time. In addition, if they want to retain or improve their ranking in search results, they need to optimize on a regular basis. They should allocate part of their budget in hiring the services of a professional.
Google Paid Ads – Google AdWords
Pay Per Click (PPC) are paid ads on Google that can be seen in the first 3 positions, somewhere on the right side and at times at the bottom. Google AdWords help businesses by letting them create a campaign.
Paid advertising gets instant results. Ads for potential clients will immediately be displayed. Unlike the traditional ads in media or TV, businesses only pay for customers that engage like when they click on the ads and not for views. When advertising on Google, businesses reach out to viewers who are searching for the products/services they offer.
When businesses optimize for keywords that are too general, the PPC can cost a lot. For this reason, they need to optimize the ads the proper way. In addition, when the advertising campaign expires or lacks budget, all of a sudden, the ads stop displaying and these result to losing valuable visitors.
The Best Choice of Method
It is best to combine both methods. To optimize a website the proper way from the beginning and prime it with content, it is best to make ads on Google. To draw more visitors or potential customers to a site, they can opt to use Google AdWords.
SEO Enhances User Experience (UX)
Improving a website can provide a better user experience and there are different ways to do this. Some of these are delivering relevant information, photos/videos that support text, web pages that are easy to navigate and a mobile-friendly website.
The abovementioned ways bring about a better user experience. As a result, there will be more clicks, increased leads, improved brand recall as well as higher conversion rates. These factors, which are favored by search engine sites, will improve ranking in search results.
SEO is the Number One Source of Leads
Inbound marketing strategies are the most efficient and successful lead sources for both B2B (Business to Business) and B2C (Business to Customer) marketers as well as non-profit organizations. These strategies include SEO, content marketing, social media and referrals, among others.
If businesses do not get leads from their SEO strategies, they should assess their activities. There may be other marketers that are benefitting from their piece of the pie.
SEO Delivers Higher Close Rates
According to statistics, SEO leads deliver an average of 15% close rates whereas outbound leads bring just under 2% close rates. More often than not, outbound/cold leads, wherein businesses reach out to customers, bring about lower conversion rates.
On the other hand, SEO leads, wherein customers search for products/services, give a higher conversion. Such individuals have a purpose or particular requirement when they are searching on the web.
SEO Brings About Higher Conversion Rates
When a website ranks high on search engine sites, it is expected to have higher conversion rates. Its target audience will be more aware of its presence for as long as it maintains on the top position of search results.
When customers get acquainted with a brand and learn more about its products/service, there is a higher chance for them to make a purchase.
SEO Builds Credibility of a Brand
When a brand ranks on top, second or third in search results, customers will think that the business is among the leading players in the industry. This also shows that it is a popular brand and a lot of users have searched for it.
On the other hand, if the brand is found at the bottom of search engine results, customers may have this idea that the brand is only new or it is not well-known in the industry. They may also think that the business has insufficient budget for website improvement to get better results.