Hal yang luar biasa tentang blog saat ini adalah tidak harus membosankan dan hanya menyertakan konten teks. Anda bisa menjadi kreatif dan memasukkan semua jenis konten di blog Anda.
Semakin banyak jenis konten yang Anda sertakan, semakin menarik bagi audiens Anda. Mereka ingin membaca lebih banyak, terlibat lebih banyak, dan bahkan membeli lebih banyak ketika Anda memiliki lebih banyak konten kreatif.
Anda dapat membuat video dengan mudah menggunakan ponsel cerdas Anda untuk mendidik audiens Anda, atau perangkat lunak di komputer Anda merekam layar Anda untuk mengajari audiens secara visual cara melakukan sesuatu atau melalui peragaan slide. Video menghadirkan elemen baru ke blog Anda yang benar-benar tak tertandingi peluangnya.
Podcast sangat populer; orang suka mendownloadnya dan mendengarkannya di siang hari atau saat dalam perjalanan. Anda dapat mengubah posting blog apa pun menjadi podcast dengan merekamnya menggunakan perangkat lunak yang sudah ada di komputer Anda.
Infografis adalah gambar penggambaran data disatukan dengan cara yang menarik. Kebanyakan infografis cukup panjang dan dapat menyertakan banyak data. Jika Anda memiliki entri blog atau artikel informasi yang berpusat pada data, pertimbangkan untuk membuatnya menjadi infografis.
Gunakan citra yang indah, kutipan, fakta dan data untuk membuat gambar bergambar yang berukuran sekitar 350 x 350 piksel tergantung di mana Anda menggunakannya. Anda dapat menempatkannya di blog Anda, membagikannya di media sosial, dan banyak lagi.
Posting blog yang lebih panjang dan lengkap panduan untuk sesuatu sangat populer, dan akan meningkatkan tingkat otoritas situs web Anda. Ini adalah posting blog yang sangat panjang dengan banyak tautan informasi ke informasi lain di dalam dan di luar situs web Anda.
Kapan saja Anda ' tidak yakin jenis konten apa yang akan disiapkan, coba lakukan review. Ada kemungkinan buku dalam niche Anda, film, program pendidikan, info produk dan banyak lagi yang dapat Anda ulas dengan mudah. Jujurlah, sertakan gambar, dan ungkapkan bagaimana Anda datang dengan produk yang Anda ulas.
Wawancara dan Webinar
Percaya atau bukan, wawancara, webinar, dan rekaman acara lainnya dapat menjadi konten untuk Anda di blog Anda. Rekam, potong menjadi versi yang lebih pendek, transkripsikan, buat infografis untuk mendukungnya, dan Anda dapat membuat banyak konten dari satu wawancara, webinar, atau hangout.
Saat format baru keluar untuk konten, sertakan dalam campuran konten Anda. Memadukan berbagai hal dan membuat sesuatu terlihat sedikit berbeda akan sangat membantu dalam mempertahankan minat pemirsa Anda.
You may have heard that longer blog posts are “better” than shorter ones. But, it’s the content that matters most, not the length. Short blog posts, from 300 to 500 words, serve a purpose too. That’s why it’s really best to include both long and short posts.
Once you learn how to write short posts with impact, you’ll see the benefits of doing so.
Start with a Compelling Headline
You know it’s true. You read a post, or anything for that matter, based on the headline that you clicked through. Your headline needs to tell the reader what’s in the content without being absurd or tricky. Tell them what you’re going to tell them for the most impact.
A short blog post with all the fluff removed will make a huge impact because it’s based on one main subject and point. You won’t have to worry about losing your readers’ attention with a short post that imparts one important point to the reader. Good editing will help make short blog posts impactful.
Make It Scannable
People read differently online than they read on paper. On paper people always read from left to right. Online people tend to scan something from top to bottom first, looking at the left side of the page. Using bullets, headlines, and attention-grabbing headlines will help guide the reader.
Laser Focus the Topic
A short post needs one laser-focused topic to consider with one main point. For example, instead of “5 Reasons to XYZ” you might want to write about “The Most Important Reason to XYZ”.
Engage Your Readers
Always ask for comments. You can make a huge impact with engagement after your one-topic post. This makes the short blog post worth more than a larger post in terms of shareability and activity.
Include Relevant Imagery
Using the right images for your posts carries new weight, because the better your image the more likely it will be shared by those who read it. A well-composed blog post along with the right image will make a huge impact.
Know Your Audience
Which platforms does your audience use to access your content? How can you customize your content to match audience needs, wants, and preferences? What does your audience want and need to know? Any way that you can do that will improve the impact of your short posts immeasurably.
Short blog posts also take less time to write than longer posts. They don’t have to keep the reader’s attention as long, and focus on only one topic at a time. Focus each short blog post on a minute topic that is important to your audience for the most impact.
When your audience reads your blog content you want them to click away thinking, “Wow, that was awesome!” – after they share it with their friends, of course.
There are tried and true ways to create awesome content for your blog that you should consider if you want your blog to be truly successful.
Know Your Audience
Remember, just because you know who your audience is today doesn’t mean that in a couple of years your audience hasn’t evolved. Keep your ears to the ground, studying your audience as they grow so that you stay ahead of trends.
Keep Up-to-Date on Industry Trends
The more you know about your industry, the more you’ll have to share with your audience. Being aware of what is going on will make you the go-to person for the right information on the niche you’re involved with. Not only that, reading and studying your industry will also make you better at doing what you do and it will show in the effect your content has on your audience.
URL Structure and Tags Matter
Some bloggers underestimate the power of the right URL structure and the tags they use on their blog posts. These factors still matter. The best URL consists of a unique keyword-rich title. The best tags consist of keywords that are within the content. Don’t forget the tags on your images. Make it count.
Know Your Numbers
Do you know what kind of blog posts get the most traction on your blog? If you don’t, you should know. Once you figure out which type of blog posts get the most shares, views, engagement and conversions you can create more of that type that works, and make the most of the ones that are working by promoting them harder.
A great way to cause more impact and up the wow factor in your blog posts is to practice good linking practices by linking internally to other blog posts that relate to the current blog post your audience is reading.
Understand How Keywords Work
There are many types of keywords, from short tail to long tail and all in between. The more you can understand how keywords work and which keywords are important within your niche, the better you can use them to your advantage.
Use Many Forms of Content
Don’t skimp on using different forms of content such as video, images, podcasts, text and more. Your blog will be much more dynamic and interesting with all types of content used. For example, some “how to” blogs might be best presented via video rather than a text only post.
Engage Your Readers
Don’t leave out your call to action and reader engagement ideas such as asking them to buy, click, read, comment or other actions you want them to take. By talking to them as if they’re real people, you’ll get a lot more conversions than if you just leave it up to chance.
When creating content for your online products, services, and marketing materials it can be easy to become stale, boring, and out of touch with your audience – to the point that they can no longer relate to you.
If you keep in mind first your audience and then your goals, you will be able to overcome these common problems.
Tell Your Story
Starting from your customer’s perspective, tell your story with them in mind. You can speak to them from the voice of a customer yourself. After all, why did you create the products or services that you did? Did you do it because you needed them yourself? How did you discover the need for your product or service? Why you? Stay in the perspective of the customer during the story and they will relate to your offerings better.
Don’t Be Pretentious
Instead of using jargon and “corporate” speak, talk to your audience members as if they’re your equals and you’ll become more human to them. It will also give you a chance to show your personality to them. While you do want to be a thought leader and a teacher, you don’t want to appear as a know-it-all and boring.
Seek to Be Relevant
Stay up-to-date on your industry so that you can remain relevant. Don’t stick to the old ways of doing things long after it’s not being done any longer. Pay attention to what’s new and you’ll always stay on top of your niche and be relevant to your audience.
Use Plain Language
Speak to your audience as if you’re talking to a good friend. Write how you talk. No need to use bigger words than you would normally use. If it helps, get some voice to text software and talk your blog posts and content. You can also try doing vlogs if it helps you avoid using language that is unnatural to you.
Focus on Your Audience
No matter what you are writing, blogging, vlogging, and doing, it’s always supposed to be about your audience. They need to know what’s in it for them, and to keep the focus on them over yourself. Instead of seeking to glamorize yourself and put yourself above them, put them on a pedestal and make it all about them at all times.
Make Each Word Count
Once you finish writing a piece of content, edit it down so that your writing is concise and to the point. Try writing shorter sentences instead of long-winded sentences. In addition, don’t make paragraphs too long and keep each blog post to one narrow focus.
Include Appropriate Imagery
With any content, you can get your point across easier if you use images. Sometimes a concept is just easier to express with an image and other times the image just helps set the mood and tone for the entire post.